Small places matter.
Our starting point is the village, the landscape and the detail. We want to make room for places that deserve a closer look.
OUR STORY
Another Japan.
A little closer.
A publication for the curious.
An invitation to take your time.
RURAL JAPAN is an English-language travel media project by UGATTA, introducing international visitors to Japan’s rural places. We begin with Neba, a forested village in Nagano.
HOW WE SEE TRAVEL
Curiosity, with care.
Beautiful places are also people’s homes. We encourage respectful visits, time spent locally and attention to the rhythms of everyday life.
A story with a source.
Our destination introductions link to local information. Photographs carry credits, and their sources and reuse terms are available in our image register.
View photo creditsPUBLISHED BY
UGATTA
This is the first edition of RURAL JAPAN. Our destination collection starts with Neba and will grow one place at a time.
No bookings, paid placements or affiliate links are currently offered.
Begin in Neba